Return of The Economist's classic Big Mac Index.
The Waseda Marketing Forum was established to create a place where professionals can share their knowledge and experience with peers in the Tokyo business community and with the students, faculty and staff of Waseda University.
The Forum aims to be truly innovative and global in scope, and is open to expatriate and Japanese business people as well as to Waseda personnel. The double goal of each event is to disseminate and discuss innovative developments in the field of marketing and strategy, and to provide an arena for attendees to network with each other.
The Forum anticipates that the programs it offers will create a virtuous cycle of involvement by the international business community, leading to corporate sponsorship opportunities.