Thursday, October 26, 2006 / Ibuka International Conference Center – 3rd Floor

Are the 4 P’s dead? The Case of New City Mortgage K.K.

No brand. No distribution. No product differentiation. No pricing control. What would you do?

Ernfred (Ernie) Olsen

New City Mortgage

Kerry Kiyohara

New City Mortgage

New City Mortgage has just launched itself into the Japanese residential mortgage market – one of the last holdouts of the cartel economy. New City CEO Ernie Olsen and Chief Marketing Officer Kerry Kiyohara will share New City Mortgage’s vision and strategy with us, so don’t miss this opportunity to learn how David can teach Goliath a few things and give Japanese consumers a choice at the same time.

ERNFRED (Ernie) OLSEN, CEO of New City Mortgage, has more than nineteen years experience in financial services in Japan, including extensive experience in securitization and consumer finance. He holds a Master of International Management from the American Graduate School of International Management (Thunderbird), and a BGS from Northern Illinois University.
KERRY KIYOHARA, CMO at New City Mortgage and its parent, New City Corporation, was previously chief operating officer of Ogilvy & Mather Japan and during his twenty years of experience in the region has consulted on brand strategy as Managing Partner of the B2B/Technology Practice at O&M and directed integrated marketing communications programs for IBM, Kodak and American Express as a regional/country client service director. Mr. Kiyohara has a BA in East Asian Languages & Cultures from the University of Southern California and an MBA in marketing and multinational management.


  • 17:00-17:15 Registration
  • 17:15-18:00 Guest speaker’s presentation
  • 18:00-18:30 Q & A and open discussion
  • 18:30-19:30 Reception & Networking.

Our thanks to New City Mortgage for their generous sponsorship of the reception at this event.

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