Thursday, November 24, 2005 / Ibuka International Conference Center – 3rd Floor

"Marketing to the iPod Generation"

Daryl Arnold

Founder & Chief Executive Officer
Profero Group

Daryl Arnold will speak at our traditional "Tokyo’s First Bonenkai"TM Year End Party. The iPod generation is not as young as we think! Mr. Arnold will tell us how they have built a whole new channel for communication and interaction, explain why they cannot live without blogging, chat, and digital communities, and describe marketing approaches that have worked in different parts of the world for clients such as Apple, Mercedes-Benz, Fiat, and Merrill Lynch.

Agenda

  • 17:00-17:15 Registration
  • 17:15-18:00 Guest speaker’s presentation
  • 18:00-18:30 Q & A and open discussion
  • 18:30-19:30 Reception & Networking.

Our thanks to The Profero Group for their generous sponsorship of the reception, and to Godiva Japan – our oldest corporate sponsor – for again providing the chocolates for this gala end-of-term party.

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