Thursday, October 20, 2005 / Ibuka International Conference Center – 3rd Floor

"Differentiate Or Die – Shinsei Bank Colors Your Life"

Dr. Greg Story

General Manager – Excellence in Banking Division, Shinsei Bank Limited

ShinseiBank Limited

Dr. Greg Story, a Japan veteran whose experience ranges from business to serving as an officer of the Australian Embassy here, tells us all about how and why Hakuhodo created the concept, Hakase Taro composed the theme music, Nicholas Wilton painted the 4 x 2.5 meter artwork and numerous motifs (you choose your bank card colour from 32 on offer) to construct a new DNA for the Shinsei Retail Bank. A Japanese bank without cute characters, but with its own theme music, art motifs, and a goal of taking customers out of a grey world into one in full color is shaking up the image of banking in Japan.


  • 17:00-17:15 Registration
  • 17:15-18:00 Guest speaker’s presentation
  • 18:00-18:30 Q & A and open discussion
  • 18:30-19:30 Reception & Networking.

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